Reputation, trust, and today’s car shopper
It’s no secret that today’s shoppers are increasingly completing more of the car-buying process online. With so many resources available, digital makes it easy to research makes and models, compare prices, and importantly, research sellers’ reputations. More than half of CarGurus shoppers (57%) say they always look at a dealer’s reviews before contacting them.* Reviews […]
4 things you can start doing today to get more dealership reviews
Wouldn’t it be great if every vehicle sale automatically resulted in a five-star review for your dealership? Well, with a little effort, it’s possible! As demand remains strong going into the end of the year, now is the perfect time to focus on collecting more reviews on your CarGurus listings. Below, you’ll find a checklist […]
3 ways to build trust through shopper reviews: Top Rated Dealer 2020
Buying a car in 2020 looks very different than it did 10 years ago. Thanks to the overload of options, car shoppers are uncertain about key decisions, such as where to buy. According to our 2019 Buyer Insight Report, most buyers (73%) research and compare exhaustively. Even after all that research, 72% of buyers report […]
What should you do about bad reviews?
A bad online review can be a golden opportunity for a dealer to shine One day you decide to see what people are saying about your dealership online and you’re appalled at what you find: someone left a scathing one-star review! You immediately feel enraged and want to lash out at the reviewer because they’re […]