Buying a car in 2020 looks very different than it did 10 years ago. Thanks to the overload of options, car shoppers are uncertain about key decisions, such as where to buy. According to our 2019 Buyer Insight Report, most buyers (73%) research and compare exhaustively. Even after all that research, 72% of buyers report […]

A bad online review can be a golden opportunity for a dealer to shine One day you decide to see what people are saying about your dealership online and you’re appalled at what you find: someone left a scathing one-star review! You immediately feel enraged and want to lash out at the reviewer because they’re […]