Exciting news! We have added Instagram retargeting to our Real-time Performance Marketing (RPM) package. This means the inventory-specific social ads, already running on Facebook will now also run on Instagram. The RPM enhancement comes as a way to drive more high-quality shoppers to your dealership website, further optimizing your advertising performance and reach.

It goes without saying that the automotive market has changed significantly in recent years, and with this change, so too has CarGurus. As 2022 draws to an end, we took some time to reflect on the past year — and what a year it has been thanks to our phenomenal dealer partners. Below are some […]

The CarGurus Product teams have been hard at work, continuing to build new features and product enhancements that give our dealer partners more of what they need to succeed. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.  

As shoppers increasingly conduct research and make purchases online, digital retail is key to succeeding in today’s tech-driven automotive industry. Shoppers are searching on CarGurus to find the best deals for their next car – for you, it’s just a matter of reaching them with the right vehicles.