Auto shows have been part of new vehicle launch strategies for decades. But with Covid forcing the cancellation of live shows across Canada in 2021, generating buzz for this year’s new models is going to require some quick thinking and ingenuity. Fortunately, there’s still time to execute some innovative ideas and get your customers excited […]

As COVID-19 restrictions continue and even increase in pockets across Canada, automotive sales have been remarkably resilient. Consumers who formerly relied on public transit or ride-hailing are buying cars for the first time or replacing their existing vehicles, spurred on by the social distance they naturally provide. But do automotive dealers need to worry about […]

Dealers are no doubt aware of the impact a decent set of photos can have on a used car shopper, but video takes things one step further because it’s the next best thing to seeing a car in person. More and more retailers are using walkaround videos to show off their inventory, but as with […]

In the past several years, there’s been a surge in digital advertising spend in the automotive industry. And eMarketer forecasts that consistent, double-digit growth in digital ad spending will continue through 2021. Yet all too often, dealerships treat the copy in their advertising as an afterthought. They toss in a few keywords, check the grammar, and […]