Think your dealership can’t be a holiday shopping destination? Think again.
This holiday shopping season is shaping up to be unlike anything the automotive industry has seen. With a shortage of vehicle inventory, the lease and sales incentives dealerships typically employ to entice buyers through their doors in December will be conspicuously absent in 2021. On top of that, supply chain disruptions are a problem for […]
How to generate buzz for new models without auto shows
Auto shows have been part of new vehicle launch strategies for decades. But with Covid forcing the cancellation of live shows across Canada in 2021, generating buzz for this year’s new models is going to require some quick thinking and ingenuity. Fortunately, there’s still time to execute some innovative ideas and get your customers excited […]
Brace yourselves, winter is coming: Tips for success through a second wave of COVID-19
As COVID-19 restrictions continue and even increase in pockets across Canada, automotive sales have been remarkably resilient. Consumers who formerly relied on public transit or ride-hailing are buying cars for the first time or replacing their existing vehicles, spurred on by the social distance they naturally provide. But do automotive dealers need to worry about […]
A car dealer’s guide to videography
Dealers are no doubt aware of the impact a decent set of photos can have on a used car shopper, but video takes things one step further because it’s the next best thing to seeing a car in person. More and more retailers are using walkaround videos to show off their inventory, but as with […]