During this year full of ups and downs, car dealers have been consistently challenged to adapt and evolve in order to grow their business. Covid-19 has had an unprecedented impact on the global economy, and the fallout is likely to continue for years. But consumers still need to buy cars, pandemic or not, and as businesses have reopened from their pandemic-induced shutdowns, dealers have had to get back to work and do what they’ve always done: adapt to the new reality and keep selling cars.
This report will take a look at the impact Covid-19 has had, how consumers are adapting, and what dealers can do to best connect with those consumers and successfully transition back to business.