In February 2021, CarGurus surveyed nearly 500 automobile owners in Canada on their sentiments towards electric vehicles (EVs). The results found that over half of Canadian car owners plan to invest in EVs in the next 10 years, making it clear that EVs continue to pose a huge opportunity for the auto industry. Other key findings include:
- If you build it, they will come. Infrastructure is the biggest challenge with EVs today, but 64% of consumers say they’d be much more likely to consider an electric vehicle if there were more charging stations available in their area.
- Tesla is the current EV market leader, in reputation and purchase consideration, but in this emerging space, buyers are excited by the possibilities and less brand loyal so there are good chances for competitors to disrupt.
- New is preferred when buying EVs, but don’t count used out. Close to a quarter of those interested in buying an EV would consider purchasing used (20%) or manufacturer-approved used (20%).
To learn more about shoppers’ EV preferences and what changing sentiments mean for your dealership, download the CarGurus 2021 Electric Vehicle Sentiment Survey.