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2017 Dealer Marketing Toolkit

There’s little doubt that 2017 is shaping up to be an interesting year for Canadian car dealers and buyers. Uncertainty about the economy, the potential impact of the new U.S. President, and forecasts for slightly slower car sales for 2017 have some concerned. In the midst of these changes, the technology-enabled consumer is putting pressure on the automotive retail industry to deliver a better customer experience.

The dealers who are going to succeed in 2017 will be the ones that best adapt to this ongoing shift in the auto retail experience.

Read on to learn about actionable tips to make embracing these changes easier.