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How to Use the CarGurus Pricing Tool

To stay competitive your pricing has to be optimized for your market.

The CarGurus Pricing Tool predicts where your vehicles will appear on the CarGurus search page and how their deal ratings compare to similar vehicles from other dealerships. With the Pricing Tool, you can satisfy more shoppers and maximize the visibility of your inventory on CarGurus with even the smallest changes to your pricing.

Here’s a look at how it works and how it can help you optimize your performance on CarGurus.