What is Driving Difference?
While COVID-19 continues to disrupt life around the world, CarGurus is committed to helping dealers
through it all. Our Driving Difference resources are here to help you navigate these uncertain
times, find creative solutions to today’s challenges, and lift you up along the way.
Remote Sales Solutions
CarGurus is working to support your business as it evolves during the pandemic.
Activate these products and features for CarGurus customers, designed to help you sell remotely.
Connect with shoppers safely
Highlight contactless services that your dealership is offering to shoppers (virtual appointments, home drop-offs, etc.) during their searches.
Expand your reach across the nation
Add this product to your listings package to display a delivery indicator to shoppers outside your local market who are interested in home delivery.
Managed Text and Chat
Respond to shoppers 24/7
Instantly respond to customers and bring in more leads with CarGurus Managed Text and Chat, a fully managed communications program.
Prepare for Ongoing Success
Leverage these resources so you are ready to get back to selling when business returns to normal.
Update Your Inventory Pictures
Use this time to take great pictures for your VDPs so online
shoppers know what to expect.
Add Deal Rating Badges to Your Website
Provide website visitors pricing validation by automatically adding
badges to good and great deals.
Optimize Your Website
As shoppers are spending more time online, it’s important your
website is fully optimized to convert shoppers.
Leverage Social Media
Car shoppers are still searching for their next vehicle online, leverage
social media to stay top-of-mind. Best of all – it’s free!