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Driving Difference

CarGurus Product Solutions

CarGurus is working to support your business as it evolves during the pandemic.
Activate these products and features for CarGurus customers, designed to help you sell remotely.


Area Boost

Expand your reach across the nation

Add this product to your listings package to display a delivery indicator to shoppers outside your local market who are interested in home delivery.

Learn More

Managed Text and Chat

Respond to shoppers 24/7

Instantly respond to customers and bring in more leads with CarGurus Managed Text and Chat, a fully managed communications program.

Learn More

Prepare for Ongoing Success

Leverage these resources so you are ready to get back to selling when business returns to normal.

See How the Pandemic Impacted Buyers in 2020

View CarGurus data to keep a pulse on the virus’s impact on car buying trends.

Download the latest COVID-19 Sentiment Study


Learn from Industry Experts

Explore new strategies for adapting to a rapidly-changing
consumer climate.

Watch the Recordings from Navigate


Update Your Inventory Pictures

Use this time to take great pictures for your VDPs so online shoppers know what to expect.

Read the Blog


Add Deal Rating Badges to Your Website

Provide website visitors pricing validation by automatically adding badges to good and great deals.

Get Started


Improve Your Website

Most dealers say their website is their highest converting tool.
Here are some simple tips for improving your dealership website.

Read More


Leverage Social Media

Car buyers are still searching for their next vehicle
online, leverage social media to stay top-of-mind. Best of all – it’s free!

Read the Blog




COVID-19 Resources

Guidance from National Organizations

Up-to-date guidance on managing your workplace.

Public Health Agency of Canada

Tips for Dealerships Who are Still Open

Stay safe and go digital as much as possible.

Read the Blog

What is Driving Difference?

While COVID-19 continues to disrupt life around the world and dealers gear up for a second wave, CarGurus is committed to helping our dealer partners through it all. Our Driving Difference resources are here to help you navigate these uncertain times, find creative solutions to today’s challenges, and lift you up along the way.