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Exploring the next generation of car buyers in Canada

Pandemic changes to dealer business model likely to endure and expand

Last year, dealerships across Canada were forced to adapt as buyers were suddenly unable to visit their showrooms and service areas. A shift into digital sales and customer service took place overnight, turning a long-predicted future into instant reality. CarGurus quickly rolled out our contactless services feature, allowing dealers to promote their offerings and how […]

Consumers are more excited about driving assistance features than self-driving cars, according to new CarGurus research

Most searched vehicles of 2021 so far, according to CarGurus data

Though 2021 got off to a turbulent start with Covid restrictions in place across provinces, car shoppers continued to search for and research vehicles online. To see which cars sat at the top of shoppers’ wish lists, we dug into our search data from the first quarter. In particular, we looked at which makes and […]

4 Supply concerns plaguing the auto industry in Canada — and how to keep them from impacting the shopping experience

New CarGurus research shows increasing buyer openness and excitement towards EVs

Key sales segments to pay attention to in 2021

It was easy to predict that 2020 was going to be a challenging year for automotive sales. After an optimistic start in January and February following a 1.92-million-unit year in 2019, COVID-19 lockdown measures ravaged the industry through the second quarter. As a result, 2020 saw the second-largest year-over-year sales drop on record by landing […]

Stocking your lot during the pandemic will take some creativity

Inventory acquisition has long been a pain point for dealers. It requires a combination of data, precedent, and dealer’s intuition to keep a lot stocked with in-demand vehicles that will move. And that’s before you consider other factors that fluctuate like changing consumer behavior, economic trends, and unanticipated events that affect supply and demand. Dealers […]

Top 2020 used cars in Canada by lead submissions

The majority of consumers in Canada have seen their life change in some way, shape, or form because of COVID-19. One example of this is people’s driving habits. Daily commutes have changed drastically for many and frequent trips to the store, gym, school, childcare facility, etc. are no longer the norm. Though many, if not most, […]

CarGurus study finds vehicles are more vital than ever to today’s consumers

As consumers emerge from lockdown, change travel plans, and reconsider what mobility will look like in the long-term, vehicles are becoming even more vital to everyday life, according to our latest COVID-19 Sentiment Study in Canada. In fact, nearly a third of those surveyed said they expect to use their car more going forward than […]