Exciting news! We have added Instagram retargeting to our Real-time Performance Marketing (RPM) package. This means the inventory-specific social ads, already running on Facebook will now also run on Instagram. The RPM enhancement comes as a way to drive more high-quality shoppers to your dealership website, further optimizing your advertising performance and reach.

The CarGurus Product teams have been hard at work, continuing to build new features and product enhancements that give our dealer partners more of what they need to succeed. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.