The CarGurus Product teams have been hard at work, continuing to build new features and product enhancements that give our dealer partners more of what they need to succeed. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.
RPM Premier now available!
CarGurus recently launched a new digital display advertising product called Real-time Performance Marketing, or RPM Premier, to complement its existing onsite ads display product.
RPM Premier builds a unique audience of ready-to-buy shoppers and re-targets them with ads on Facebook that drive to your website. The result? More low-funnel shoppers land on your dealerships’ VDPs, who might never have made their way to your website otherwise.
Learn more about how to get more out of the CarGurus audience and generate new traffic to your website, or contact your CarGurus rep at 1-800-CARGURUS for more information.
Site tests to drive lead conversion
CarGurus is continuously making improvements and visual enhancements to our search results pages and vehicle detail pages to optimize shopper lead conversion. You may periodically notice tests of new designs on both desktop and mobile, but rest assured your dealership information will always stay the same.
Some upcoming design changes to modernize the look and feel of the VDP include:
- Simplified navigation between VDPs for shoppers, which should increase the number of high-quality leads submitted through your VDP.
- Redesigned dealer information section that makes it easier for shoppers to navigate to and read your information.
- Sticky lead form that stays on the screen while a shopper scrolls down the page to drive leads.
Stay tuned for new features, and if you have feedback on a different experience you see, please share it with your CarGurus rep.
Coming Soon: CarGurus Dealer mobile app
We’ve heard your feedback, and we’re excited to announce the upcoming release of CarGurus Dealer, an easy-to-use mobile app for you to use while on the go or on the lot. Use the app to:
- Close sales faster. Receive push notifications for new leads, including Delivery, so you can follow up with them faster.
- Receive more leads. Adjust your prices in real-time to boost your deal ratings, or evaluate the Instant Market Value of a vehicle to optimize deal ratings before uploading inventory.
- And more!
Reach out to your rep to make sure that your CarGurus Dealer Dashboard usernames and passwords are up to date in order to sign in to the mobile app.
And stay tuned for an announcement about the official launch date when you can download it in the Apple App store for iOS and Google Play store for Android.