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Transparency in the news: Canadian AutoJournal covers CarGurus survey

Posted by Jeremy Sacco on May 14, 2018

In a market where customer expectations are evolving rapidly, sometimes the best way to stay on top of trends is to go straight to the source. We recently did just that in a consumer survey that covered online purchasing across multiple types of products, the importance of reviews, and why dealers should share as much information as possible on each car. For example, when we asked them, 73% of Canadian consumers said trust and transparency were the most important factors when making a major online purchase.

Read more about the results of our survey and what our Director of International Marketing Lisa Iannucci has to say about it in Trust & Transparency on Canadian AutoJournal.