Topic: tips and tricks

Understanding search engine optimization for your dealership

Posted by Jeremy Sacco on April 11, 2018

Dealers need to understand how to use SEO effectively to drive sales

Most car dealers are probably aware of the Google research that shows almost 80% of the touchpoints on the consumer purchase journey happen online. Given how critical digital sources are to that journey, auto dealers need to ensure they are leveraging all the tools available to them to establish a strong online presence that contributes to their bottom line.

One of the most effective ways to drive online lead generation is through the use of search engine optimization (SEO).

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Topics: SEO, tips and tricks

Why your dealership can’t afford to ignore SMS marketing

Posted by Ashley Karr on March 27, 2018

The numbers don’t lie — mobile is increasing conversions earlier in the car buyer journey

With statistics showing that 39% of auto-related mobile searches in Canada convert to positive actions like store visits, downloads, and other types of connections, and an even more impressive 80% of those conversions happening within an hour of the original search, it’s clear that mobile is shaping how successful dealerships are.

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Topics: advice, tips and tricks