Topic: tips and tricks
Dealers need to understand how to use SEO effectively to drive sales
Most car dealers are probably aware of the Google research that shows almost 80% of the touchpoints on the consumer purchase journey happen online. Given how critical digital sources are to that journey, auto dealers need to ensure they are leveraging all the tools available to them to establish a strong online presence that contributes to their bottom line.
One of the most effective ways to drive online lead generation is through the use of search engine optimization (SEO).
The numbers don’t lie — mobile is increasing conversions earlier in the car buyer journey
With statistics showing that 39% of auto-related mobile searches in Canada convert to positive actions like store visits, downloads, and other types of connections, and an even more impressive 80% of those conversions happening within an hour of the original search, it’s clear that mobile is shaping how successful dealerships are.