Understanding search engine optimization for your dealership

Dealers need to understand how to use SEO effectively to drive sales

Most car dealers are probably aware of the Google research that shows almost 80% of the touchpoints on the consumer purchase journey happen online. Given how critical digital sources are to that journey, auto dealers need to ensure they are leveraging all the tools available to them to establish a strong online presence that contributes to their bottom line.

One of the most effective ways to drive online lead generation is through the use of search engine optimization (SEO).