Wouldn’t it be great if every vehicle sale automatically resulted in a five-star review for your dealership? Well, with a little effort, it’s possible!
As demand remains strong going into the end of the year, now is the perfect time to focus on collecting more reviews on your CarGurus listings. Below, you’ll find a checklist of four things you can start doing today to help your dealership get more reviews.
Whether you’re looking into restaurants for date night or booking hotels for your long-awaited overseas vacation, chances are you’ve factored Google reviews into your decision-making more often than not. And when your customers are trying to decide where to book their next oil change or whether the dealership across town will offer them a more pleasant purchase experience, there’s little doubt they’re doing the exact same thing.
Google reviews appear directly in search results and Maps listings. These ratings are therefore front and centre when internet users search for your dealership or any local automotive-related service, meaning they play a crucial role in your dealership’s online reputation. Here’s a closer look at why such a simple process makes an enormous difference in how customers perceive your business and how to effectively manage these reviews to your advantage.
It’s no secret that today’s shoppers use the internet to inform their purchases. With so many resources available, digital makes it easy to research makes and models and compare prices. But it’s not just about price: almost two-thirds (62%) of shoppers won’t contact a dealer before checking their reviews, according to a CarGurus consumer poll. That’s because reviews help validate the dealership experience and build a shopper’s trust with a dealer before ever setting foot on the lot.
Not only do reviews give shoppers the transparency they crave, helping them choose one dealership over another, but they also benefit you, the dealer. CarGurus dealers with a 4-star dealer rating or better see 129% more leads than dealers with a 1-star rating — that’s over 2x more leads for your dealership. Plus, a stellar reputation will help you earn the prestigious CarGurus Top Rated Dealer Award, which helps you bolster a cycle of trust and transparency between your dealership, existing customers, and in-market car shoppers.
Luckily, there’s a lot you can do to grow your reputation online. Here are some simple tips for managing your reputation and building trust in your dealership.
Congratulations to our Top Rated Dealers who are part of an exclusive group of CarGurus dealers with an average dealer rating of 4.5 stars or higher. Your award is the result of your commitment to customer satisfaction and the consistently great reviews you’ve received from the people who matter most: your customers.
You’ve put in the hard work to earn the award, now it’s time to put the award to work for your dealership. Here are our top tips for showcasing your achievement using the assets available to all winners on a premium listings package:
A bad online review can be a golden opportunity for a dealer to shine
One day you decide to see what people are saying about your dealership online and you’re appalled at what you find: someone left a scathing one-star review! You immediately feel enraged and want to lash out at the reviewer because they’re giving people a false impression of your business.
But before you do anything hasty, take a moment to consider the best course of action. Bad reviews are a fact of life in today’s digital world where anyone can leave one on platforms such as Facebook, Google, Yelp, and Yahoo – not to mention auto shopping sites like CarGurus. There’s a smart way to handle the situation, and when done right you can improve your company’s reputation.