If you’ve shopped for pretty much anything online, you’re well aware of the importance of photos. The quality and quantity of photographs on a listing play a significant role in engaging shoppers and, ultimately, converting them. And for a process where almost half of buyers start undecided about make (46%) and model (50%), it’s crucial that you (or the photographer you hire!) take numerous high-quality photos for every vehicle on your lot. Excellent photographs will capture the attention of more low-funnel shoppers, ensuring you don’t miss out on leads from online shoppers.
So what can you do to improve your existing photos? Take a look at what you currently have displayed on your VDPs and ensure you’ve followed these three best practices.