Don’t miss Navigate, CarGurus’ second annual automotive conference, coming straight to you virtually on October 26th & 27th. We’re gearing up for an amazing two days filled with fresh approaches, the latest industry trends, and speakers you won’t hear anywhere else. Can’t attend live? No problem. Register today to get access to all the sessions next week, so you can watch at your own pace.
See what’s in store:
Last year, CarGurus introduced the world to a new kind of automotive conference: Navigate. This year, we’re going virtual—and it’s less than a week away!
We’ve got an exceptional agenda planned, and we’re thrilled to announce the latest session at Navigate:
We hope you have your calendars marked for Navigate, CarGurus’ second annual automotive conference, on October 26th & 27th. This year, the event has been reimagined: it will be held virtually and for free!
We’ve got an outstanding agenda planned—there’s sure to be something for everyone, from dealership owners and GMs to sales staff and marketing managers. With so much to experience at Navigate, we’ve highlighted some of the sessions you won’t want to miss below.
This October, hundreds of dealers, partners, and industry experts from around the globe will join us virtually for CarGurus’ second annual Navigate conference. The two-day, online event will be packed with a variety of valuable presentations and workshops, including a captivating keynote session from Peter Sheahan, Founder and CEO of Karrikins Group.
Peter and his team at Karrikins Group have worked with some of the world’s most recognizable brands, including Apple, Goldman Sachs, Microsoft, Hyundai, IBM, Pfizer, Wells Fargo, and Cardinal Health, helping them accelerate growth and transformation within their business. He’s established himself across the world for his innovative business thinking and thought leadership.
Last year, CarGurus introduced the world to a new kind of automotive conference: Navigate. This year, we’re bringing it back—but it’s going virtual! Your safety is our priority, so we’re sharing all the information you need to adapt to today’s rapidly shifting landscape right to you online this year. Navigate will take place over the course of two days: October 26 & 27, 2020. You can still expect an all-star lineup of industry gurus, tech experts, and in-depth workshops you won’t get anywhere else.
“I didn’t think customers were going to buy a used car sight unseen. I really didn’t. I thought, there’s no way that’s going to happen. I’m happy to say I was wrong. And it’s not just a small trend, it’s a big trend.”
It’s hard to believe that the decade is almost over. As we inch closer to 2020, we searched our archive to find our top five favorite dealer resources, stories, and highlights from the past year. We hope to continue sharing stories and best practices like these well into 2020.
Does this statement ring true for you? Digital marketers are drowning in tactics and struggling to figure out what marketing really is—and isn’t.
Today’s marketing environment is complex, has been disrupted by technology and tools, and is constantly changing. Nodding your head? This session from our 2019 Navigate conference might help you untangle the marketing mess.
In the early days of the internet, websites were created with the desktop experience in mind. Mobile sites were an afterthought. Today, all websites are developed to be used on any device—desktop, mobile, or tablet—and the best websites are designed to be mobile-first.
Justin Brun and Ben Koller, co-founders of Dynamic Beacon, presented at last month’s Navigate conference on the importance of creating a dealership web experience that’s mobile first. In their presentation, Why Mobile First Design is Mission-Critical to Your Dealership Success, Justin and Ben cover tips and tactics for improving your dealership’s web presence—from optimizing your website for mobile, to mobile email best practices. You can download their entire presentation deck here.
Last week, marketing leader and author Guy Kawasaki took the stage at CarGurus Navigate to a room packed with dealers and auto industry partners. In his presentation The Art of Enchantment, Guy shared the specific things individuals and businesses can do to change people’s hearts, minds, and actions.
At the end of the presentation, Guy gave direct advice to the dealers in the room—something he admitted he doesn’t often do during large keynote presentations at other events. He explained, where you influence, enchant, and persuade people is at the intersection of “unique” and “valuable.”