Skip to content

Topic: holidays

Think your dealership can’t be a holiday shopping destination? Think again.

Posted by Meg Bernazzani on December 8, 2021

This holiday shopping season is shaping up to be unlike anything the automotive industry has seen. With a shortage of vehicle inventory, the lease and sales incentives dealerships typically employ to entice buyers through their doors in December will be conspicuously absent in 2021. On top of that, supply chain disruptions are a problem for every industry, not just automotive, and consumers are being bombarded with messaging about short supplies of everything this holiday season, from electronics to groceries and even the trees many will need for tucking gifts underneath.

How can an automotive dealership make the best of a challenging situation? Consider giving your holiday promotions a rethink. Customers who are more strapped than usual for holiday gift selection may be open to creative ideas. There could be some payoff in putting effort into a holiday season push outlining the unique gifts you have available, which your customers might very well end up thanking you for. Here are some ideas for how to go about it.

Read more
Topics: holidays, Marketing tips, sales