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Topic: Highlight

Product Update: RPM Premier customers can now advertise on Instagram

Posted by Christine Ahn on April 11, 2023

Exciting news! We have added Instagram retargeting to our Real-time Performance Marketing (RPM) package. This means the inventory-specific social ads, already running on Facebook will now also run on Instagram. The RPM enhancement comes as a way to drive more high-quality shoppers to your dealership website, further optimizing your advertising performance and reach.

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Topics: CarGurus product, Highlight, product updates

Just launched! Target ready-to-buy shoppers with specific inventory categories with Highlight 

Posted by Meg Bernazzani on August 16, 2022

You asked, and we listened. Many of you have told us you want a way to promote your inventory more strategically on CarGurus. Today, we’re launching Highlight, the latest solution in our suite of Listings products designed to help you reach more in-market shoppers.  

Here’s everything you need to know about it. 

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Topics: CarGurus product, Highlight