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Topic: display advertising

Just launched! Grow your audience and optimize performance with CarGurus RPM Premier

Posted by Meg Bernazzani on March 1, 2022

As part of our commitment to providing you with the tools and services you need to get ahead in today’s digital-centric auto marketplace, we’re very excited to announce the launch of CarGurus RPM Premier, the latest solution in our suite of digital display products. It’s designed to help you reach a high-value audience of CarGurus shoppers who are in-market for your vehicle, all while diversifying channels and maximizing your efficiency.  

Our early dealer partners using RPM Premier have seen great success thus far, driving lower funnel leads to VDPs on their website. Below, we’re sharing everything you need to know about our new social retargeting product. 

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Topics: CarGurus product, display advertising, Facebook, RPM Premier

Understanding the what and why of retargeting

Posted by Meg Bernazzani on September 12, 2019

You visit a website to check out a pair of shoes you’ve been eyeing. You leave without buying them. You visit TSN to check a score, then sign into Facebook to look at your newsfeed, and so on. Suddenly, you notice there are ads for the very shoes you were looking at following you around the web.

Maybe you ignore the ads at first, but after seeing the shoe ad for the tenth time, you decide to go back to the website and buy them.

That’s retargeting at work—and we’ve probably all had this experience in today’s digital age.

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Topics: digital marketing, display advertising, retargeting