Topic: digital retail

Brace yourselves, winter is coming: Tips for success through a second wave of COVID-19

Posted by Meg Bernazzani on November 9, 2020

As COVID-19 restrictions continue and even increase in pockets across Canada, automotive sales have been remarkably resilient. Consumers who formerly relied on public transit or ride-hailing are buying cars for the first time or replacing their existing vehicles, spurred on by the social distance they naturally provide.

But do automotive dealers need to worry about another decline as we head into winter and a second wave? From the perspective of complete shutdowns, most likely not: the lessons learned through the initial spring lockdowns are allowing dealerships and other low-risk businesses to continue operating with the right measures in place.

However, some tweaks to the systems and mindsets put in place in April and May could help dealers stay ahead of the unforeseen challenges through the colder months.

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Topics: covid-19, digital retail, Marketing tips