CarGurus is excited to announce the rename and launch of Area Boost (previously ‘Delivery Indicator’) to our dealer partners. Area Boost is our newest offering that helps dealers expand their reach by showing their deliverable listings to shoppers outside their local market.
By making it easy for low-funnel shoppers to find the exact cars they want, dealers with Area Boost are able to compete in low-supply markets that they weren’t previously reaching. Especially in today’s unique selling environment when most car shoppers would prefer to use contactless services during the purchase process, this product provides a simple way for dealers to increase their exposure and convert a larger audience of shoppers. Participating Area Boost dealers see on average 35% more vehicle detail page views from shoppers in their target market.
As shoppers turn more and more to online resources to conduct research and make purchases, digital retail has become key to success. Especially in today’s unique environment when most shoppers would prefer to use contactless services when buying a car, car dealers must continue to find new ways to reach and convert shoppers. That’s why we’ve launched CarGurus Delivery Indicator, a new product that makes it easy for you to sell and deliver your vehicles to car shoppers across the nation.
As dealerships begin to get back to business, we realize it’s more important than ever that we support our dealer partners, which is why the CarGurus Product teams have been hard at work building new features and product updates. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.