Last week, marketing leader and author Guy Kawasaki took the stage at CarGurus Navigate to a room packed with dealers and auto industry partners. In his presentation The Art of Enchantment, Guy shared the specific things individuals and businesses can do to change people’s hearts, minds, and actions.
At the end of the presentation, Guy gave direct advice to the dealers in the room—something he admitted he doesn’t often do during large keynote presentations at other events. He explained, where you influence, enchant, and persuade people is at the intersection of “unique” and “valuable.”
The Auto Remarketing show is always a favorite of ours, and this year was no different. It was great to meet so many dealers, both current customers and those who are just interested in learning more about CarGurus. Here’s Kaylin B., team lead from our Canada sales team, giving a demo to two representatives from Kia of Timmins.