Throughout the pandemic, CarGurus has kept a pulse on consumer sentiment around car buying through its Covid Sentiment Study. The Q3 edition, which surveyed 503 Canadian consumers in July, found good news for dealers: consumer confidence is up 21 percentage points. Seven in ten (74%) say the pandemic did not negatively impact their ability to afford a vehicle today, vs. just five in ten (53%) in June 2020.
However, the pandemic continues to have a lasting impact on the industry, shaping attitudes around car buying. Below, we explore which trends are temporary and which are here to stay.
At Navigate last year, CarGurus founder and CEO Langley Steinert sat down with Automotive News Publisher Jason Stein to chat. During their conversation, Langley spoke about Covid as a catalyst for change in the industry and highlighted the importance of innovation—by dealers and CarGurus. Watch this 3-minute video for the highlights:
In October, business leader and author Peter Sheahan took the virtual stage at CarGurus Navigate to share his strategies for growth with dealers from around the world. In his presentation, How to Turn Challenge into Opportunity and Change into Competitive Advantage, Peter explained why it is crucial that dealers adapt and gave tips for navigating today’s challenging selling environment. In particular, he described three steps for a transformation journey that helps dealers accelerate growth in a disrupted world:
Nine months in and the Covid pandemic continues to sweep across the globe, impacting nearly every industry, including automotive. To keep a pulse on the virus’s impact on car shopping sentiments, CarGurus has surveyed over 1,500 car shoppers over three separate studies and benchmarked the results. Here, we break down our latest COVID-19 Sentiment Study conducted in November and share key takeaways on digital retail, supply, and financing.