As part of our ongoing commitment to partner with our customers during this crisis, we wanted to let you know that we are extending our 50% discount for all dealer customers through May.
The details are exactly the same as they were in April: you don’t need to ask for it, it will apply to all subscription services provided in May, and you’ll continue to receive your full level of CarGurus service. It’s part of our dedication to doing what we can to help you navigate your way through this situation and back to normal business operations.
It’s worth mentioning that those normal business operations will return. In fact, we’re still seeing considerable shopping activity in our Canadian marketplace, and it’s possible that we’ll see a surge of car buying activity when dealerships reopen and those customers regain their confidence. The pent-up demand for vehicles will still be there, and dealerships who start building a pipeline through digital marketing and relationship-building now will be better positioned to take advantage of it.
It’s hard to believe that the decade is almost over. As we inch closer to 2020, we searched our archive to find our top five favorite dealer resources, stories, and highlights from the past year. We hope to continue sharing stories and best practices like these well into 2020.
Purchasing a used car can be a stressful experience, especially when you’re unsure of the car’s exact value. Still, used car sales continue to grow at a faster pace than new car sales in Canada. Experts say affordability, as compared to new cars, as well as the higher quality and increased reliability of used cars in today’s market are driving this trend.
New technology, including what’s offered through third-party marketplaces, is also playing a big role by helping to make the used car buying experience easier and more transparent. In fact, a recent study showed 90% of Canadians go online to research their next car purchase, and 87% say that a positive experience on a website influences their purchase decision—that’s where CarGurus has the advantage.
Car shopping on CarGurus is simple and user-friendly. We make it easy for consumers to find great deals from top-rated dealers. Our focus on transparency and efficiency results in informed, engaged shoppers that drive results for dealers.