Topic: CarGurus info
We hope that you and your dealership employees are staying well during this challenging time.
As developments around COVID-19 continue to evolve, we understand you are working hard to figure out how to deal with it while continuing to safely serve customers and employees. Some of our dealer customers have shared steps they’re taking to keep people safe at their dealerships and do more business digitally. We’ve compiled all of them below to help you navigate the ongoing situation.
Whether you need help pricing your inventory or you’re looking for insight into what cars to stock, CarGurus can help! We track the prices of millions of used cars and make the data available in our Price Trends tool. Use it to identify seasonal trends, look up average used car prices, or find out which makes and models best hold their value over time.
Putting the consumer first is a win-win for customers and dealers
Purchasing a used car can be a nerve-wracking experience, especially when you’re unsure of the car’s exact value. Still, used car sales are growing at a faster pace than new car sales in Canada. Experts say affordability, as compared to new cars, as well as the higher quality and increased reliability of used cars in today’s market are driving this trend.
New technology, including what’s offered through third-party marketplaces, is also playing a big role by helping to make the used car buying experience easier and more transparent. A recent study showed 90% of Canadians go online to research their next car purchase, and 87% say that a positive experience on a website influences their purchase decision—highlighting the need for car dealers to focus more on engaging consumers through online channels.
Third-party marketplaces in particular work well because they put the customer’s needs first by providing detailed vehicle information and comparison tools. The best sites provide price comparisons, allow shoppers to sort cars by value, and make it easy for users to see unbiased dealer reviews after they’ve drilled down to the cars that match their budget and taste. A recent survey conducted by CarGurus shows 85% of participants wouldn’t buy a car without independent information about its market value.*