Topic: car buying
Posted by Meg Bernazzani on February 7, 2019
How you manage each potential customers’ experience with your dealership is critical to closing the sale
Customers in the market for a car don’t just follow a straight line from wanting to buying. They shift between on and offline an estimated four times, but it’s the dealership that almost always closes with an average of 2.4 visits per sale. And when nearly two-thirds (64%) of car buyers visit the same dealership they ultimately buy from more than once before making a purchase, how you respond to repeat visitors clearly matters.