Topic: brand marketing

Four key digital marketing trends for a new 2020: Webinar recap

Posted by Sarah Pekala on April 21, 2020

CarGurus recently hosted a webinar with Facebook and Bosak Motors to discuss digital marketing trends for a new 2020. The participants shared many key insights over 30 minutes. Here are four important takeaways:

Update your marketing messages for the moment

Make sure to update your creative and messaging to communicate exactly what’s happening at the dealership right now. Bosak Motors updated all their messaging to advertise the services they’re offering to help keep customers safe, such as home delivery, contactless services, and online vehicle sales.

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Topics: brand marketing, covid-19, digital marketing, email marketing, Marketing tips