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Topic: best practices

Drive more leads with these inventory photo best practices

Posted by Meg Bernazzani on January 5, 2022

If you’ve shopped for pretty much anything online, you’re well aware of the importance of photos. The quality and quantity of photographs on a listing play a significant role in engaging shoppers and, ultimately, converting them. And for a process where almost half of buyers start undecided about make (46%) and model (50%), it’s crucial that you (or the photographer you hire!) take numerous high-quality photos for every vehicle on your lot. Excellent photographs will capture the attention of more low-funnel shoppers, ensuring you don’t miss out on leads from online shoppers.

So what can you do to improve your existing photos? Take a look at what you currently have displayed on your VDPs and ensure you’ve followed these three best practices.

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Topics: best practices, inventory, photos

How to turn tax season into sales season for your dealership

Posted by Meg Bernazzani on March 30, 2021

Tax season has arrived, and this year’s round is going to be a weird one. Some people might be getting larger refunds than normal thanks to writing off home office expenses for the first time, while others may be more deeply affected by the pandemic and find themselves especially strapped. Meanwhile, business customers may have fleet updates on hold, or they may be about to receive a welcome reminder at tax time of the benefits of writing off their vehicles.

Here are a few ways that your dealership may be able to capitalize on tax season to bring customers through the doors who will drive more vehicles off the lot.

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Topics: best practices, sales, tax season

Tips for identifying and reaching your larger market in 2021

Posted by Meg Bernazzani on January 12, 2021

Digital innovation is constantly changing the car business. A dealership can no longer simply post inventory to its website and expect that to be enough to bring in customers. The internet opens up a world of possibilities, and it takes a well-executed, coordinated effort to truly capitalize on its potential and draw attention to everything your dealership has to offer.

The cars on your lot could be matched with potential buyers from much further afield than you might think. With some planning and analysis and using a variety of platforms, your staff can cultivate a strategy for finding and reaching a customer base that extends far beyond your local market.

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Topics: Area Boost, best practices, market analysis, marketing

CarGurus teams up with Calldrip to help dealers close more deals

Posted by Meg Bernazzani on November 18, 2020

At CarGurus, we understand quick and effective lead follow up is critical for dealers to win the sale. That’s why we’re thrilled to announce our partnership with Calldrip, a lead management software focused on speed of response, that helps our dealer partners connect with more customers and close more deals.

In less than 30 seconds, Calldrip connects your dealership sales team with hot, ready-to-buy shoppers by converting online leads into phone calls. Though Calldrip helps you get the shopper on the phone almost immediately, it’s up to your dealership staff to do the rest. Remember, your number one objective should be to get the customer into your showroom for an appointment whenever possible.

To help you get the most from this partnership, we’ve put together four best practices for handling these leads below. 

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Topics: best practices, Calldrip, CarGurus news, leads

Back to business: Car sales and service sanitization precautions to take

Posted by Sarah Pekala on May 18, 2020

As dealerships look forward to reopening their doors, they’re thinking about how to do it safely. Since the COVID-19 virus can survive on many types of surfaces, concerns about transmission has set new expectations for car cleanliness. Your customers will expect a different kind of safety protocol for disinfecting cars—whether it’s for test drives or service appointments—and interacting with the public. So it’s important that you clearly communicate the steps you’re taking to keep them safe.

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Topics: best practices, covid-19, Marketing tips

COVID-19: Prioritizing the well-being of customers and staff

Posted by Meg Bernazzani on March 18, 2020

We hope that you and your dealership employees are staying well during this challenging time.

As developments around COVID-19 continue to evolve, we understand you are working hard to figure out how to deal with it while continuing to safely serve customers and employees. Some of our dealer customers have shared steps they’re taking to keep people safe at their dealerships and do more business digitally. We’ve compiled all of them below to help you navigate the ongoing situation.

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Topics: best practices, CarGurus info, covid-19

3 simple steps for improving your dealership website

Posted by Lydia Thein on October 7, 2019

Most dealers say their website is their highest converting tool. However, in my role as a CarGurus account manager, I often see a one-size-fits-all approach to dealership websites. They’re missing any personality or wow factor, and they can be difficult to use. Together, these website issues don’t make me want to explore the inventory on the site or submit a lead for a vehicle that fits my search.

There are plenty of ways to optimize your website for shoppers though, whether you maintain your website in house, or you rely on a website host to keep it up to date. Here are three things we suggest doing to improve your website.

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Topics: best practices, digital marketing, website optimization