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Topic: attribution

Updates to the Removed Listing Activity tab make attribution easier

Posted by Meg Bernazzani on January 7, 2019

At CarGurus, we’re working hard to give our dealers better tools to solve the challenge of attribution. We recently launched an update to our Dealer Dashboard that should make it easier for dealers to see which CarGurus leads bought a vehicle.

Lead details added to Removed Listing Activity section

The Removed Listing Activity section isn’t so much new as it is improved. This section lets dealers see their recently sold/removed listings, along with a breakdown of all the CarGurus leads and connections for those vehicles. What’s new is that we’ve added the details of those leads so it’s easier for dealers to tie a specific lead to the sale of a particular vehicle.

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Topics: attribution, dealer dashboard, product updates

Using Google Analytics to drive more effective sales

Posted by Meg Bernazzani on April 23, 2018

Your data is your most important sales resource

Closing a sale at your dealership is led by knowing your buyer, from preferences to budget, and more. Having those same data points for online shoppers is key to driving leads to your dealership.

Getting to know a potential car buyer in your dealership is easy. Talking, asking, listening, advising—it’s the car salesperson’s mantra.

Getting to know your online shoppers, though, can be an entirely different proposition.

  • You can’t really talk to them one-on-one
  • You can only ask limited questions
  • Listening and advising isn’t as dynamic as a face-to-face conversation in a dealership

This may appear to paint a bleak picture for online lead generation and conversion, but it overlooks a simple yet powerful tool that also happens to be free of charge: Google Analytics.

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Topics: attribution, data, Google Analytics