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Topic: Area Boost

Clutch shares how CarGurus Area Boost helps expand its car-buying audience

Posted by Meg Bernazzani on May 21, 2021

Ben Steffler, Growth Marketer at online automotive retailer Clutch, knows the most effective way to reach in-market shoppers is through the internet. To get his inventory in front of a larger audience, he signed up for CarGurus’ Area Boost, which allows him to show his deliverable listings outside his local market. He’s able to set delivery terms based on geographic parameters or a stated radius around the dealership for each listing with Area Boost, and a tag on each VDP makes it clear who pays the delivery fee. As a result, Clutch’s listings appear in searches by buyers who live outside their local market but within their specified delivery area, which results in more connections from potential buyers.

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Topics: Area Boost, CarGurus product, Featured Priority

WATCH: Discover how Clutch uses CarGurus to succeed in today’s shifting landscape

Posted by Meg Bernazzani on February 11, 2021

We caught up with our partners at Clutch to hear how CarGurus gives them a competitive edge in today’s rapidly changing landscape. In this short 2-minute video, Clutch’s Growth Marketing Manager Ben Steffler shares:

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Topics: Area Boost, customer success

Tips for identifying and reaching your larger market in 2021

Posted by Meg Bernazzani on January 12, 2021

Digital innovation is constantly changing the car business. A dealership can no longer simply post inventory to its website and expect that to be enough to bring in customers. The internet opens up a world of possibilities, and it takes a well-executed, coordinated effort to truly capitalize on its potential and draw attention to everything your dealership has to offer.

The cars on your lot could be matched with potential buyers from much further afield than you might think. With some planning and analysis and using a variety of platforms, your staff can cultivate a strategy for finding and reaching a customer base that extends far beyond your local market.

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Topics: Area Boost, best practices, market analysis, marketing

CarGurus helps dealers expand their reach with Area Boost

Posted by Meg Bernazzani on September 29, 2020

CarGurus is excited to announce the rename and launch of Area Boost (previously ‘Delivery Indicator’) to our dealer partners. Area Boost is our newest offering that helps dealers expand their reach by showing their deliverable listings to shoppers outside their local market.

By making it easy for low-funnel shoppers to find the exact cars they want, dealers with Area Boost are able to compete in low-supply markets that they weren’t previously reaching. Especially in today’s unique selling environment when most car shoppers would prefer to use contactless services during the purchase process, this product provides a simple way for dealers to increase their exposure and convert a larger audience of shoppers. Participating Area Boost dealers see on average 20% more vehicle detail page views from shoppers in their target market.

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Topics: Area Boost, CarGurus news, CarGurus product, delivery