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Topic: A/B testing

How to create more effective campaigns with A/B testing

Posted by Meg Bernazzani on May 8, 2018

Simple experiments can help optimize your content for better results

If you’ve been working on digital marketing strategies for your dealership, you’ve probably encountered the term ‘A/B testing’ before. A/B testing is a powerful technique which can help hone your marketing campaigns and make them as effective as possible. Without getting too technical, this article will give you a solid primer on what it is, how to set it up, and what online tools you can use in your A/B testing analysis.

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Topics: A/B testing, Marketing tips