Topic: A/B testing
Simple experiments can help optimize your content for better results
If you’ve been working on digital marketing strategies for your dealership, you’ve probably encountered the term ‘A/B testing’ before. A/B testing is a powerful technique which can help hone your marketing campaigns and make them as effective as possible. Without getting too technical, this article will give you a solid primer on what it is, how to set it up, and what online tools you can use in your A/B testing analysis.