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New CarGurus TV campaign reinforces car buying confidence to shoppers

Posted by Meg Bernazzani on June 30, 2021

At CarGurus, we’re always looking for new ways to send even more shoppers to your vehicles. That’s why we’re delighted to announce the launch of our new TV ad campaign, “Consumer Confidence,” which aims to reinforce the benefits of shopping on CarGurus to consumers. In combination with pent-up demand in the market, this effort will help drive more leads and sales to your dealership.

The campaign features three spots that highlight the transparent car buying experience CarGurus provides, helping consumers easily and quickly find great deals on used cars. The ads are designed to help drive even more potential buyers to your CarGurus listings and will start running this month.

The inspiration for the campaign comes from our latest Buyer Insight Report, which revealed that only around half (54%) of vehicle buyers are very confident when buying a car, while 34% often feel uncertain about the process.

“At CarGurus, we pride ourselves on giving consumers a transparent and informative online buying platform. The overarching aim of our Consumer Confidence campaign is to demonstrate this consumer-centric approach, showing how we distill millions of data points into digestible insights that help consumers easily find a great deal on their used car purchase,” said Sarah Welch, Chief Marketing Officer at CarGurus.

Check out one of the ads below, and keep an eye out for the others, now airing on television.

We hope that this new initiative helps you build momentum and drive a high return on investment for your dealership.

Topics: buyer confidence, CarGurus news, tv campaign