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Just launched! Grow your audience and optimize performance with CarGurus RPM Premier

Posted by Meg Bernazzani on March 1, 2022

As part of our commitment to providing you with the tools and services you need to get ahead in today’s digital-centric auto marketplace, we’re very excited to announce the launch of CarGurus RPM Premier, the latest solution in our suite of digital display products. It’s designed to help you reach a high-value audience of CarGurus shoppers who are in-market for your vehicle, all while diversifying channels and maximizing your efficiency.  

Our early dealer partners using RPM Premier have seen great success thus far, driving lower funnel leads to VDPs on their website. Below, we’re sharing everything you need to know about our new social retargeting product. 

What are the key benefits?

  • Extend your reach. Optimize performance by advertising to one of the top audiences of car shoppers on a high-performing social channel. 
  • Expand your audience. Conquest CarGurus shoppers who are searching multiple times for similar vehicles to yours.  
  • Increase your website traffic. Convert shoppers by sending them directly to your dealership website where there are no distractions or competitors.  

Here’s how it works:

RPM Premier works by serving ads for your relevant inventory on Facebook to shoppers who viewed your dealership’s CarGurus VDPs and similar VDPs. Put simply: 

  1. An in-market shopper browses for a vehicle on
  2. CarGurus’ recommendation engine determines vehicle interest based on key elements of the shopper’s searches
  3. CarGurus creates a dynamic ad featuring a vehicle from your available inventory that best matches the shopper’s interests
  4. The ad is served on social media to the shopper’s Facebook feed
  5. The ad directs the shopper to your website

The result is a high-quality lead from a shopper in the market for the actual vehicle you have in stock.  

Ready to expand your online presence and beat out your local competition using RPM Premier? Get in touch with your account rep today or call 1-800-CARGURUS. 

Topics: CarGurus product, display advertising, Facebook, RPM Premier