Skip to content

How to leverage your Top Rated Dealer status all year long

Posted by Sarah Pekala on April 1, 2020

The value of being named a CarGurus Top Rated Dealer doesn’t have to end once you hang your plaque on the wall. Promoting your Top Rated Dealer status throughout your marketing activities tells shoppers that you’re committed to exceptional customer service and satisfaction. It’s a differentiator that will help you stand out against the competition down the street. Here are a handful of ways you can leverage your CarGurus Top Rated Dealer award throughout the year:

Use the hashtag (more than once)

Of course, you used #CarGurusTopRated2020 on social media when you shared the news of your Top Rated Dealer status. Keep using the hashtag throughout the year on posts that highlight great customer service stories at your dealership.

Add the digital badges to your website

65% of shoppers reach out to dealerships before visiting the lot. Your website is a shopper’s first impression of your dealership. Make sure they know you value customer service by adding the CarGurus Top Rated Dealer badges to your site. If you work with an outside website provider, send them an email explaining that you want to add your Top Rated Dealer badge to your website.

Incorporate Top Rated Dealer throughout your email marketing activities

An easy way to do this is to add the templated email signatures to your outgoing emails. We have templates to help you do this. You can find these in our Top Rated Dealer email communication or ask your account rep. As a second step, create an email nurture campaign that’s focused on Top Rated Dealer. Create an email automation triggered by a customer action on your lot—they bought a car, took a test drive, or visited the dealership for an appointment—that invites them to write a dealer review on CarGurus.

Showcase your Top Rated Dealer status in-store

Showcase your award in different ways with our additional promotional items from the Top Rated Dealer Store, offered exclusively to dealers like you. There are products for all budgets and dealership size—from banners and signs, to small leave behinds for customers. Dealers get a $40 CAD credit to use on anything.

Every review provides an opportunity to engage with your customers and build trust. The most trusted dealers are among CarGurus’ 2020 Top Rated Dealers. This annual award celebrates an exclusive group of car dealers for their exceptional service and commitment to customer satisfaction. To learn how you can become a Top Rated Dealer, contact your CarGurus representative.

Topics: CarGurus news, Top Rated Dealer