We’re incredibly excited to share that CarGurus has partnered with OEMs in the Canadian market to launch its Certified Pre-Owned (CPO) Partner Program. This new program makes it easy for consumers to see the difference between manufacturer-certified vehicles and dealer-certified vehicles on CarGurus. Signing on as the first partners are Kia Canada and GM Canada.
The new program will allow consumers to search in both English and French CPO inventories directly from the CarGurus homepage. Additionally, OEM-certified vehicles will be easily identifiable on both the search results and vehicle display pages.
We understand that CPO certification is a valuable selling tool for dealers, and we’re eager to assist dealers in promoting this type of inventory. As a result, we’ll also be considering CPO certification as part of CarGurus’ Deal Rating determinations for Canada listings, ascribing value to the OEM-certified vehicles due to the rigorous safety and maintenance inspections performed by manufacturers.
OEM-certified CPO feeds are automatically applied to any dealers currently listing their inventory on CarGurus in Canada. In some cases, CPO certification on CarGurus also allows some franchise dealerships to submit claims to OEM-co-op programs for a partial to full refund for their digital marketing spend on CarGurus.
If you have any questions or want to learn more, call (855) 942-0049 or read the full press release.