CarGurus helps dealers expand their reach with Area Boost

Posted by Meg Bernazzani on September 29, 2020

CarGurus is excited to announce the rename and launch of Area Boost (previously ‘Delivery Indicator’) to our dealer partners. Area Boost is our newest offering that helps dealers expand their reach by showing their deliverable listings to shoppers outside their local market.

By making it easy for low-funnel shoppers to find the exact cars they want, dealers with Area Boost are able to compete in low-supply markets that they weren’t previously reaching. Especially in today’s unique selling environment when most car shoppers would prefer to use contactless services during the purchase process, this product provides a simple way for dealers to increase their exposure and convert a larger audience of shoppers. Participating Area Boost dealers see on average 35% more vehicle detail page views from shoppers in their target market.

Getting started is easy. Dealers simply:

  • Set their delivery parameter—it can be nationwide, to specific provinces, or to a certain radius around their dealership
  • Decide whether delivery is free or consumer-paid
  • Identify their vehicles available for delivery and exclude the ones that aren’t

Listings for vehicles that a dealer is willing to deliver are clearly distinguished on SRPs beyond their local market. Putting listings in front of more consumers helps dealers meet shopper demand and, ultimately, grow their shopper connections.

For more information about CarGurus Area Boost or to discuss the benefits, contact a CarGurus rep.

Topics: Area Boost, CarGurus news, CarGurus product, delivery