Posts by Meg Bernazzani
You asked, and we listened. Many of you have told us you want a way to promote your inventory more strategically on CarGurus. Today, we’re launching Highlight, the latest solution in our suite of Listings products designed to help you reach more in-market shoppers.
Here’s everything you need to know about it.
This quarter, CarGurus released the results from its annual survey of automobile owners on their sentiments towards electric vehicles (EVs). It’s the second year the online survey has been conducted, and the results show that EVs continue to pose a huge opportunity for dealerships, especially with younger shoppers.
Read on for the key findings from the CarGurus 2022 Electric Vehicle Study.
It goes without saying that the automotive market has changed significantly over the past 12-24 months. For the second year in a row, CarGurus analyzed the path to purchase of more than 1,500 car buyers to offer an in-depth look at how today’s consumer journey is more complex than ever.
Below, we’ve highlighted five key takeaways from the CarGurus 2022 Buyer Insight Report, which you can use to inform your strategies for success.
In 2019, we introduced Navigate, a first-of-its-kind conference where automotive insights meet action through inspiring content from industry leaders and face-to-face networking opportunities. In 2020 and 2021, we brought that same energy and excitement to you virtually. And this year, we’re excited to announce Navigate on the Road, a series of global events that will bring everything you love about Navigate to a city near you – coming to Toronto this fall.
It’s no secret that today’s shoppers are increasingly completing more of the car-buying process online. With so many resources available, digital makes it easy to research makes and models, compare prices, and importantly, research sellers’ reputations. More than half of CarGurus shoppers (57%) say they always look at a dealer’s reviews before contacting them.* Reviews help validate the dealership experience and build a shopper’s trust with a dealer before ever walking through the dealership’s doors.
At CarGurus, we’ve always believed that a dealership’s digital experience and online reputation are extremely valuable tools that dealers can use to their advantage to sell more cars. Read on to learn how data from our soon-to-be-released 2022 Buyer Insight Report backs this up.
Earlier this month, we announced our 2022 CarGurus Top-Rated Dealer Awards recognizing an exclusive group of our dealer partners who earned an average dealer rating of 4.5 stars or higher and collected at least four verified customer reviews in 2021. Congratulations on delivering exceptional customer service day in and day out!
While earning the award isn’t easy, promoting your accomplishment – and putting it to work for your dealership – is! Here are our top tips for showcasing your award using the assets available to all winners on a premium listings package:
Today’s the day! We’re thrilled to announce the winners of our 6th annual CarGurus Top-Rated Dealer Awards. Consumers left thousands of reviews on CarGurus last year, and these dealers rose to the top. Based on real reviews from car buyers across the country, winning dealers had an average dealer rating of 4.5 stars or higher and collected a minimum of four verified reviews in 2021.
As part of our commitment to providing you with the tools and services you need to get ahead in today’s digital-centric auto marketplace, we’re very excited to announce the launch of CarGurus RPM Premier, the latest solution in our suite of digital display products. It’s designed to help you reach a high-value audience of CarGurus shoppers who are in-market for your vehicle, all while diversifying channels and maximizing your efficiency.
Our early dealer partners using RPM Premier have seen great success thus far, driving lower funnel leads to VDPs on their website. Below, we’re sharing everything you need to know about our new social retargeting product.
The Globe and Mail recently dug into data from CarGurus’ latest Vehicle Availability Index & Insights report to understand what dealers can expect in the coming months. Their findings: low supply and high demand will combine to keep dealers’ lots empty and prices high for both new and used vehicles. CarGurus Director of Industry Insights & Analytics added that sales volume should recover faster than inventory levels in 2022, allowing dealers to find details shoppers are flexible on, so they can present different options. Read the full article below:
If you’ve shopped for pretty much anything online, you’re well aware of the importance of photos. The quality and quantity of photographs on a listing play a significant role in engaging shoppers and, ultimately, converting them. And for a process where almost half of buyers start undecided about make (46%) and model (50%), it’s crucial that you (or the photographer you hire!) take numerous high-quality photos for every vehicle on your lot. Excellent photographs will capture the attention of more low-funnel shoppers, ensuring you don’t miss out on leads from online shoppers.
So what can you do to improve your existing photos? Take a look at what you currently have displayed on your VDPs and ensure you’ve followed these three best practices.