6 Ways to promote your Top Rated Dealer Award and bring in new customers

Posted by Meg Bernazzani on March 24, 2021

Congratulations to our Top Rated Dealers who are part of an exclusive group of CarGurus dealers with an average dealer rating of 4.5 stars or higher. Your award is the result of your commitment to customer satisfaction and the consistently great reviews you’ve received from the people who matter most: your customers.

You’ve put in the hard work to earn the award, now it’s time to put the award to work for your dealership. Here are our top tips for showcasing your achievement using the assets available to all winners on a premium listings package:

1. Add the award badge to your dealership website

Showcase the award on your own website using the free Top Rated Dealer digital badge. Car shoppers highly value the transparency reviews offer and sharing your achievement online is a great way to build trust with potential customers.

2. Hang the Top Rated Dealer plaque in your showroom

Whether it’s propped up on your desk or hanging on the wall, display your plaque where your customers can see it at your dealership. Make sure you follow the instructions in your award kit to claim your free plaque.

3. Display window clings and other in-store items prominently

Put your Top Rated Dealer window stickers at the entrance to your dealership and display in-store items in highly visible places around your showroom. Every shopper who walks through your doors should know right away that they’re going to have a great experience buying from you.

4. Promote digital assets for your award

Download the award logos available to you and use them in your online marketing materials. For example, show off your accolade on your social media channels or use the email templates to share your accomplishment with past and present customers.

5. Share the news with your community

Drop your dealership’s details into the customizable press release template, then issue a press release. Sharing your award with local publications is a great way to generate positive—and free!—press for your dealership.

6. Celebrate with your past customers

It’s the great reviews that your past customers wrote that helped you earn Top Rated Dealer status, so share your success with them via email. Thank them for the feedback this year and encourage them to visit your store again when their car needs to be serviced or they’re in the market for something new.

Promoting your award is easy. Follow the simple steps above and your dealership is sure to stand out from the competition!

For access to all of the benefits of being a Top Rated Dealer and to learn more about upgrading, contact your CarGurus rep.

Topics: Marketing tips, reviews, Top Rated Dealer