It goes without saying that the automotive market has changed significantly in recent years, and with this change, so too has CarGurus. As 2022 draws to an end, we took some time to reflect on the past year — and what a year it has been thanks to our phenomenal dealer partners. Below are some of the defining highlights.
Continued our commitment to partnership
Our accomplishments are not possible without the support and loyalty of our dealer partners. After a year filled with industry highs and lows, it’s inspiring to witness how our partners have risen to meet every roadblock, while continuously providing consumers with a top-class car buying experience.
CarGurus is the fastest growing car shopping website in Canada*, and our focus remains constant — to convert site visits to sales for our partners.
Launched new marketing and inventory solutions
The CarGurus teams successfully launched several dealer products this year:
- RPM Premier — Allows dealers to re-target relevant shoppers on Facebook who have shown interest in their vehicles and drive them to the dealership’s website.
- Highlight — Designed to promote high priority vehicles to low funnel, high-intent shoppers.
Provided more actionable industry- and market-level insights
- Monthly Intelligence Report: Provides you with a helpful breakdown of the latest inventory trends impacting the auto industry through a series of monthly reports from CarGurus’ Director of Industry Analytics Kevin Roberts
- 2022 Electric Vehicle Study: Analyzes the sentiments of automobile owners toward electric vehicles (EVs) and key implications that show how embracing EVs in the coming months and years will be crucial to addressing long-term demand and catering to changing buyer preferences down the road.
- 2022 CA Consumer Insight Report: Analyzes the path to purchase of over 1,500 car buyers to offer an in-depth look at today’s consumer journey, underscoring the value of leveraging an omnichannel marketing approach that caters to changing buyer preferences and unlocks the power of your digital retail offerings.
Celebrated our valued dealer partners
6th Annual Top-Rated Dealer Awards
This year we announced our 6th annual Top-Rated Dealers Awards, honoring our dealer partners that received the highest average ratings from verified shopper reviews submitted through the CarGurus platform.
* Source: Similarweb, Total Visits, Q3 2022, CA