While the COVID-19 crisis is showing signs of easing, we understand that business won’t be back to near normal levels in the short run. To help our customers transition back into full operations, we are extending a 20% discount for all Canadian dealer customers in June.
The discount works exactly the same as the discounts in April and May: all subscribing dealers will receive it automatically, it will apply to all subscription services provided in June, and those dealers will continue to receive their full level of CarGurus service.
We’ve mentioned before that we expect that car buying demand to return as consumers regain their confidence and dealership operations resume. Now we can report that we have started to see a slow but steady return of shopper interest on our site – both search activity and lead submissions have increased week over week throughout April and dealerships who start building a pipeline through digital marketing and relationship-building now will be better positioned to take advantage of it.
Learn more or get suggestions
We continue to collect resources and information about dealing with the virus and changing business conditions in our Driving Difference page. Take a look for suggestions for doing more business digitally, keeping customers and employees safe, and continuing to run your dealership.
We hope you continue to stay safe and that your business gets back to normal as quickly as possible. If you have any questions, please reach out to your account manager or call 800-CARGURUS. We’re here to help.