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Navigate is BACK! 3 Reasons to get excited about the virtual conference next month

Posted by Meg Bernazzani on September 23, 2021

Navigate, CarGurus’ third annual automotive conference, is officially back and set to take place virtually from October 13-15, 2021. The three-day online event is stacked with next-level sessions, carefully curated to bring you the industry insights and real-world strategies you need to drive profitability for your dealership.

Sessions are organized by theme so you and your team can plan your day(s) around what’s most important to fueling growth for your business:

  • Day 1– Looking ahead: the future of CarGurus and the automotive industry
  • Day 2– Getting tactical: branding, marketing, and operations
  • Day 3– Data deep dive: the latest auto trends and insights

Here are three reasons why we’re excited for Navigate – and you should be, too.

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Topics: CarGurus news, Navigate

Exploring the next generation of car buyers in Canada

Posted by Meg Bernazzani on August 27, 2021

Earlier this year, CarGurus released its inaugural Buyer Insight Report in the Canada, which analyzed the digital purchase paths of more than 1,500 buyers. To provide more insights into the mindset of the next generation of car buyers, we dug into the data to explore the differences among younger car buyers (Gen Z and Millennials) and more seasoned car buyers (Gen X and Boomers).1 The key takeaway? Younger car buyers are more brand-open and less certain about major decisions, which results in a higher likelihood that they take their time and compare their options to find the best deal possible.

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Topics: car buying, CarGurus data, consumer insights

What’s new at CarGurus? Quarterly product updates

Posted by Meg Bernazzani on August 10, 2021

The CarGurus Product teams have been hard at work, continuing to build new features and product enhancements that give our dealer partners more of what they need to succeed. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.

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Topics: dealer dashboard, leads, product updates

CarGurus in the news: shopper insights and new TV campaign launch

Posted by Meg Bernazzani on July 26, 2021

As we continue our research around consumer preferences and the latest shopping trends, the industry is taking note. Below are recent articles from publications, including Automotive News, Driving, and Ward’s, featuring CarGurus insights and data.

Millennials still keyed up for cars

Most Canadians don’t want to own an autonomous vehicle

Canada Used-Car Market Rebounds as COVID-19 Ebbs

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Topics: CarGurus news

Pandemic changes to dealer business model likely to endure and expand

Posted by Meg Bernazzani on July 15, 2021

Last year, dealerships across Canada were forced to adapt as buyers were suddenly unable to visit their showrooms and service areas. A shift into digital sales and customer service took place overnight, turning a long-predicted future into instant reality. CarGurus quickly rolled out our contactless services feature, allowing dealers to promote their offerings and how they were adapting to new shopping preferences.

Now that public health measures are beginning to ease and there’s light at the end of the tunnel, analysts are beginning to assess whether these changes are likely to stick or if customers will revert to old habits.

The complete answer is complicated, as found in recent survey data compiled by Desrosiers Automotive Consultants and the Canadian Automobile Dealers Association (CADA).

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Topics: covid, digital retail, industry insights, industry trends, online sales

New CarGurus TV campaign reinforces car buying confidence to shoppers

Posted by Meg Bernazzani on June 30, 2021

At CarGurus, we’re always looking for new ways to send even more shoppers to your vehicles. That’s why we’re delighted to announce the launch of our new TV ad campaign, “Consumer Confidence,” which aims to reinforce the benefits of shopping on CarGurus to consumers. In combination with pent-up demand in the market, this effort will help drive more leads and sales to your dealership.

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Topics: buyer confidence, CarGurus news, tv campaign

Consumers are more excited about driving assistance features than self-driving cars, according to new CarGurus research

Posted by Meg Bernazzani on June 24, 2021

For several years, CarGurus has surveyed US consumers on their attitudes toward autonomous vehicles (AVs). This year, we also checked in with Canadian consumers to get their sentiments on the topic. The results? Overall excitement for AVs is relatively meager—similar to consumers in the US. According to shoppers, AVs are a huge leap in technology, but the majority aren’t convinced the pros outweigh the cons, especially concerning safety.

Here, we break down four key findings from our Self-Driving Vehicle Sentiment Survey conducted in April and what they mean for dealers.

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Topics: autonomous vehicles, AVs, CarGurus data, self-driving cars

What car dealers need to know about upcoming Facebook Marketplace changes

Posted by Meg Bernazzani on June 16, 2021

Facebook recently announced that, as of September 13, 2021, they will be removing the ability for dealers to automatically display their inventory via feeds onto Marketplace, including the Marketplace homepage, category pages, browse experience, and search results. The change comes as Facebook shifts its focus away from dealers and onto consumer engagement, putting a bigger emphasis on online transactions for smaller, day-to-day consumer goods, like clothing and used furniture.

While updates to Facebook are nothing new for car dealers, we want to help you get ahead of the latest change. Read on to understand what these changes mean for your dealership.

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Topics: Facebook, Facebook Marketplace

How to manage your dealership’s Google reviews (and why they’re so important!)

Posted by Meg Bernazzani on June 3, 2021

Whether you’re looking into restaurants for date night or booking hotels for your long-awaited overseas vacation, chances are you’ve factored Google reviews into your decision-making more often than not. And when your customers are trying to decide where to book their next oil change or whether the dealership across town will offer them a more pleasant purchase experience, there’s little doubt they’re doing the exact same thing.

Google reviews appear directly in search results and Maps listings. These ratings are therefore front and centre when internet users search for your dealership or any local automotive-related service, meaning they play a crucial role in your dealership’s online reputation. Here’s a closer look at why such a simple process makes an enormous difference in how customers perceive your business and how to effectively manage these reviews to your advantage.

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Topics: Google, reputation management, reviews

Clutch shares how CarGurus Area Boost helps expand its car-buying audience

Posted by Meg Bernazzani on May 21, 2021

Ben Steffler, Growth Marketer at online automotive retailer Clutch, knows the most effective way to reach in-market shoppers is through the internet. To get his inventory in front of a larger audience, he signed up for CarGurus’ Area Boost, which allows him to show his deliverable listings outside his local market. He’s able to set delivery terms based on geographic parameters or a stated radius around the dealership for each listing with Area Boost, and a tag on each VDP makes it clear who pays the delivery fee. As a result, Clutch’s listings appear in searches by buyers who live outside their local market but within their specified delivery area, which results in more connections from potential buyers.

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Topics: Area Boost, CarGurus product, Featured Priority