As we continue our research around consumer preferences and the latest shopping trends, the industry is taking note. Below are recent articles from publications, including Automotive News, Driving, and Ward’s, featuring CarGurus insights and data.
Last year, dealerships across Canada were forced to adapt as buyers were suddenly unable to visit their showrooms and service areas. A shift into digital sales and customer service took place overnight, turning a long-predicted future into instant reality. CarGurus quickly rolled out our contactless services feature, allowing dealers to promote their offerings and how they were adapting to new shopping preferences.
Now that public health measures are beginning to ease and there’s light at the end of the tunnel, analysts are beginning to assess whether these changes are likely to stick or if customers will revert to old habits.
The complete answer is complicated, as found in recent survey data compiled by Desrosiers Automotive Consultants and the Canadian Automobile Dealers Association (CADA).
At CarGurus, we’re always looking for new ways to send even more shoppers to your vehicles. That’s why we’re delighted to announce the launch of our new TV ad campaign, “Consumer Confidence,” which aims to reinforce the benefits of shopping on CarGurus to consumers. In combination with pent-up demand in the market, this effort will help drive more leads and sales to your dealership.
Consumers are more excited about driving assistance features than self-driving cars, according to new CarGurus research
For several years, CarGurus has surveyed US consumers on their attitudes toward autonomous vehicles (AVs). This year, we also checked in with Canadian consumers to get their sentiments on the topic. The results? Overall excitement for AVs is relatively meager—similar to consumers in the US. According to shoppers, AVs are a huge leap in technology, but the majority aren’t convinced the pros outweigh the cons, especially concerning safety.
Here, we break down four key findings from our Self-Driving Vehicle Sentiment Survey conducted in April and what they mean for dealers.
Facebook recently announced that, as of September 13, 2021, they will be removing the ability for dealers to automatically display their inventory via feeds onto Marketplace, including the Marketplace homepage, category pages, browse experience, and search results. The change comes as Facebook shifts its focus away from dealers and onto consumer engagement, putting a bigger emphasis on online transactions for smaller, day-to-day consumer goods, like clothing and used furniture.
While updates to Facebook are nothing new for car dealers, we want to help you get ahead of the latest change. Read on to understand what these changes mean for your dealership.
Whether you’re looking into restaurants for date night or booking hotels for your long-awaited overseas vacation, chances are you’ve factored Google reviews into your decision-making more often than not. And when your customers are trying to decide where to book their next oil change or whether the dealership across town will offer them a more pleasant purchase experience, there’s little doubt they’re doing the exact same thing.
Google reviews appear directly in search results and Maps listings. These ratings are therefore front and centre when internet users search for your dealership or any local automotive-related service, meaning they play a crucial role in your dealership’s online reputation. Here’s a closer look at why such a simple process makes an enormous difference in how customers perceive your business and how to effectively manage these reviews to your advantage.
Ben Steffler, Growth Marketer at online automotive retailer Clutch, knows the most effective way to reach in-market shoppers is through the internet. To get his inventory in front of a larger audience, he signed up for CarGurus’ Area Boost, which allows him to show his deliverable listings outside his local market. He’s able to set delivery terms based on geographic parameters or a stated radius around the dealership for each listing with Area Boost, and a tag on each VDP makes it clear who pays the delivery fee. As a result, Clutch’s listings appear in searches by buyers who live outside their local market but within their specified delivery area, which results in more connections from potential buyers.
In a recent blog post, we discussed some of the challenges expected to hinder new car supply in the coming months, from microchip and rubber shortages to the ongoing dispute at the Port of Montreal and U.S.-Canada relations. After more than a year of enduring the Covid pandemic, it looks as though there are still some rocky waters to come in the months ahead.
From a dealer’s perspective, that makes now a prime time to review the fixed ops side of the business and look for opportunities for growth. When the going gets tough on the sales floor, it’s the service and parts departments that can keep profits flowing and dealerships afloat. But thanks to the new service standards forced by Covid that have become part of everyday life, the post-pandemic customer is going to have an entirely new set of expectations.
Here’s a checklist to help ensure your dealership’s fixed ops systems and workflows are optimized to attract business and meet the demands of today’s customers.
Though 2021 got off to a turbulent start with Covid restrictions in place across provinces, car shoppers continued to search for and research vehicles online. To see which cars sat at the top of shoppers’ wish lists, we dug into our search data from the first quarter. In particular, we looked at which makes and models were the most searched on CarGurus in each Canadian province and territory.