It was easy to predict that 2020 was going to be a challenging year for automotive sales. After an optimistic start in January and February following a 1.92-million-unit year in 2019, COVID-19 lockdown measures ravaged the industry through the second quarter. As a result, 2020 saw the second-largest year-over-year sales drop on record by landing […]

Auto shows have been part of new vehicle launch strategies for decades. But with Covid forcing the cancellation of live shows across Canada in 2021, generating buzz for this year’s new models is going to require some quick thinking and ingenuity. Fortunately, there’s still time to execute some innovative ideas and get your customers excited […]

A dealership’s online presence is pivotal to attracting and retaining potential customers but waiting for business to come to you through a static website doesn’t let you realize your full potential. There are many more digital tools at a dealer’s disposal, and learning which methods are most effective and underused in your local market can […]