Stocking your lot during the pandemic will take some creativity
Inventory acquisition has long been a pain point for dealers. It requires a combination of data, precedent, and dealer’s intuition to keep a lot stocked with in-demand vehicles that will move. And that’s before you consider other factors that fluctuate like changing consumer behavior, economic trends, and unanticipated events that affect supply and demand. Dealers […]
How can you hook the time-starved Canadian car buyer?
Every year, Canadian consumers change their shopping behaviour with the speed of a finely-tuned CASCAR champion. How do dealers reach and capture this constantly evolving market? Like their counterparts in other parts of the world, Canadian consumers are time-starved and impatient. Whether their day includes a commute on the 401 or Granville Street, their time […]
Putting Canadian Millennials behind the wheel: think outside the showroom to reach this growing generation
5 essential tips for effective email marketing
Email marketing offers dealers the opportunity to engage with more potential customers With 225 billion emails being sent every day, it’s safe to say that email is a powerful form of communication with massive marketing potential. Email marketing also boasts an exceptionally high ROI, with 83% growth from 2015–2017 according to the Salesforce State of Marketing […]